The hoodie that defined the industry - reborn in bold new color ways. Designed for those who lead, not follow.
Power in motion. A statement, not a logo.

Crimson Reign
Creative energy in motion. For those who move with intention
The original hoodie that set the standard, Industry Certified.
A New Standard in Luxury Streetwear
XAZA exists where intention meets culture.
Rooted in Washington, D.C. — on the world-famous Black Broadway, U Street Corridor.
Their innovative multi-floor storefront sits at the very entrance of U Street — a landmark that bridges fashion, culture, and community.
First introduced as a staple, the industry Hoodie became the quiet signature of creatives, artist, and innovators across the industry. Now reimagined - Black base, new color-ways, evolved details. Designed to be seen. Made to be remembered.
Join The XAZA circle
Enjoy access to limited drops, private events, celebrity meet & greets, online shopping & early releases.
Membership is free — but spots are limited. If you’re here, grab yours today.
© 2025 XAZA The Brand | 811 Florida Ave NW Washington D.C.